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Solutions/Marketing & Advertising

Marketing & Advertising

Direct marketing budget to the campaigns, channels, and audiences that produce profitable revenue.

Advertising platforms report activity, but they do not show the complete commercial result.

When marketing spend and sales are reviewed separately, budget can continue flowing to campaigns that generate attention but little or no profitable revenue.

What you can improve

See the business results you can improve and the decisions that can help you achieve them.

Business Outcome
What you need to understand
Decision you can make
01
Increase return across marketing channels
Which platforms produce profitable sales?
Compare spend, conversion, revenue, and margin across every platform using the same measures.
  • Increase investment in channels that produce the strongest business return.
  • Reduce spending on channels that continue to underperform.
02
Increase campaign profitability
Which campaigns generate revenue and profit, not only clicks?
Understand acquisition cost, revenue, and margin for each campaign, connected to completed sales.
  • Continue or expand campaigns that produce profitable sales.
  • Stop or revise campaigns that consume budget without sufficient return.
03
Improve audience targeting
Which audiences respond and generate the highest value?
Compare response, conversion, repeat purchases, and profitability across customer groups and audience segments.
  • Focus spending on audiences with the highest long-term value.
  • Adjust the message, offer, or channel for groups that perform poorly.
04
Increase the contribution of content to sales
Which content and creative work lead to purchases?
Understand how each advertisement, message, email, and content format contributes to engagement, conversion, and revenue.
  • Produce more content that contributes directly to sales.
  • Stop investing in content that receives attention but produces little business value.
05
Keep marketing spending under control
Where is spending moving away from the plan?
Identify overspending, underspending, and changes in channel performance before the budget period ends.
  • Correct overspending or underspending before the budget period ends.
  • Move budget to campaigns and channels that produce better results.
Examples of decisions

Direct budget to what produces results

Example analysis on sample data. Illustrative, not a customer's results.
Data Card
Summary
Generated Code
View code
Visualization
Revenue per click, by campaign
0123Revenue / click ($)Campaign ACampaign BCampaign C$2.40$1.85$0.30
Export: PNG SVG
Analysis
Summary

Campaign C has both your lowest cost per click and your lowest revenue per click ($0.30) — inexpensive traffic that does not purchase.

Key Findings
  • Campaign A returns 8× the revenue per click of Campaign C.
  • Cheap clicks masked Campaign C's poor conversion in blended reports.
Download Markdown
ChatWarning
Campaign C produces the lowest-cost clicks, but the traffic does not lead to sales.
"Campaign C has your lowest cost per click and your lowest revenue per click: inexpensive traffic that does not purchase."
The decision: Stop or reduce spending on Campaign C.
Back Video Outperforms on Engagement but Is Underfunded Markdown
Pulse Analysis
Video Outperforms on Engagement but Is Underfunded
Generated Jul 14, 2026 at 9:12 AM
Executive Summary

Video posts generate about 3× the engagement of static posts, yet received just 12% of last quarter's content budget.

Signal 1: Video Engagement 3× Static, 12% of Budget
Severity: Informational
Key Metrics
  • Engagement per post — video: 3.1k
  • Engagement per post — static: 1.0k
  • Engagement advantage: ~3×
  • Share of content budget on video: 12%
Findings

Video consistently earns the most engagement per post, but budget allocation is inverted relative to performance — the best-performing format is the least funded.

Report
TypePulse Analysis
Signals2
GeneratedJul 14, 2026
Datasetcampaign-performance-2025.csv
In this report

Video earns ~3× the engagement of static

Video received only 12% of content budget

PulseInfo
Video content produces 3X more engagement while receiving only a small share of the budget.
"Video posts produce 3x the engagement of static posts but received 12% of last quarter's budget."
The decision: Increase the budget allocated to video content.

Who this is for

Built for teams running marketing campaigns.

Consumer brands
Media businesses
Agencies
Campaign teams

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